Management Communication: Principles and Practice explores. the high-profile communication issues managers will have to face. in the coming decade. Subjects covered include audience analysis,. corporate ethics, intercultural communication, and more.. New emphasis is placed on the importance of being clear on a. message�s purpose in order to increase its impact, while numerous. innovative and contemporary cases bring the text to life.. Michael E. Hattersley (Provincetown, MA) is a writer and was head. of the Communications course at the Harvard Business School..