A change manager must convince people that new ways of doing their work won't kill them, and that not changing could get them fired.Difficult change is a part of everyday life in today's changing organizational dynamic. We've gone from the "company man" who never dared question and certainly never left the company, to a collective of individual employees taking charge of their own careers and contributions at work.Davis' five-step process for leading change to positive outcomes has become an invaluable resource to all companies who implement the techniques. By mapping the deeply personal process everyindividual within the organization must go through to achieve lasting change,and by identifying where and how those changes derail during the process, Davisidentifies key methods for managing the personalities and egos that get in theway.Recently, thought leaders and industry insiders have begun to recognize the value of supporting people through the discipline knownas change management, and the opportunity for even more success. Earlyindications show the success rates for strategic projects using changemanagement regularly average around 70%. This book serves as both strategicguide and practical toolkit for leading people and organizations throughchange. Mastering Organizational Change Management provides a practical modelfor organizational change professionals, senior business analysts, project andprogram management leaders, and executives to follow in developing andexecuting any important change initiative or major enterprise transformation.effort. It will also show how to measure and analyze the effectiveness ofchange initiatives and the activities used to achieve successful results.