Effective Management combines the solid academic presentation of a textbook with the most extensive multimedia learning package available. Williams presents management as it is practiced today through a unique story-telling approach and organization that explains management theory in terms any learner can understand. Integrated throughout the text is "Experiencing Management," an award-winning collection of on-line modules that reinforce key concepts. In addition, a rich learning support package includes a Study Aid audio CD, a multimedia CD-ROM, and InfoTrac College Edition, creating the most extensive student learning package available.