Fundamentals of Marketing: Global Management Strategies for Business Growth | Essential Guide for Entrepreneurs & Professionals
$30.22
$54.95
Safe 45%
Fundamentals of Marketing: Global Management Strategies for Business Growth | Essential Guide for Entrepreneurs & Professionals
$30.22
$54.95
45% Off
Delivery & Return: Free shipping on all orders over $50
Estimated Delivery: 10-15 days international
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SKU: 39126648
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Description
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
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